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Libraries, academic institutions, and other organizations rely on library leaders to manage technology changes, shape innovation and lead teams. A 2018 global survey of library professionals revealed the top 5 most important priorities for libraries around the world: partnership and collaboration (12.82%), digital innovation (12.63%), learning and literacy (12.52%), community engagement (11.95%), and development of staff and library leadership (11.43%).
What Communities Want from their Library
Library leaders are responsible for making sure programs are community-oriented. 74% of patrons want programs for military personnel and veterans and 85% want free early literacy programs for kids. Digital literacy is another priority for Americans: 24% say libraries should make space for tech centers and reading rooms, 50% want libraries to help people explore new technologies, and 80% want library programs that teach digital skills.
The Role of a Library Leader
With a Master of Management in Library and Information Science (MMLIS) from the USC Marshall School of Business, library leaders will gain the essential leadership skills to counteract the top 4 challenges that libraries face in the future: insufficient library funding, lack of valuation by stakeholders, ongoing technical changes, and the image or status of libraries. To win funding, operate efficiently, spearhead technological change, and promote libraries, library leaders must excel at:
- Written and verbal communication
- Business management and accounting
- Project management
- Marketing strategy
The Advantage of an MMLIS at USC
Library leaders need to learn skills to communicate effectively and lead project teams—since, in fact, almost 50% of librarians’ time is spent on team-based projects. An MMLIS from the USC Marshall School of Business offers experience-based learning, faculty support and guidance, 100% online coursework, and a completed degree in less than 2 year.